I found this article under the Business section at msnbc.com describing an experiment by Time Inc. which will create a personalized 36 page magazine called "mine" for those who sign up to participate. This 5-issue, 10-week subscription is completely free: the first 31,000 respondents will receive a print copy mailed to their home, and the next 200,000 after that will receive the online PDF version. Sponsored mainly by Lexus (actually--they came up with the idea), a company who also prides itself in customer satisfaction and customizable features, the readers will be able to choose 5 major titles (out of a possible 8: Sports Illustrated, Time, Food and Wine, Real Simple, Money, In-Style, Golf, and Travel &Leisure) which will be the main areas covered in each issue.
The print media are trying to "offer the customized experience that the Internet [does]" with personalized newsfeeds. I think this will be really interesting to follow, to see how satisfied the subscribers are with this new concept or to see if it measures up to their usual online experiences.
"mine" article
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment